I would like to share the information that could help you acheive some untapped source of traffic that you might not be using now.
Usually by SEO, people tend to by default optimize for Google alone, concentrating much on the back linking strategy and Google page ranks. But do not forget that there is a huge potential if you optimize your websites or blogs for yahoo as well. The main reason is that yahoo has a slightly different approach. The major differences between yahoo and Google bots ranking approach would be:
- Yahoo gives more priority to on page SEO
- Yahoo considers internal linking also as an factor for their “web rank”
- Keyword density is a critical factor for yahoo
To sumup, if you have a good navigational structure and excellent onpage factors, then there is more chances for you to rank higher on yahoo as well and get additional traffic to your website too.
You could read a detailed article on this here
Kindly let me know your views.
cheers
Josh