If I understand broad matching correctly, it means that any search term that is related to any part of my keyword will match my keyword. Does this mean that I could just have one extremely long keyword that contains every word related to what I'm advertising?
For example, suppose I'm selling cars in the following brands: Honda, Toyota, Jeep, Ford, Chevrolet, Kia, Hyundai, Volvo, and Volkswagen. And suppose I use the following broad-matched keyword:
honda toyota jeep ford chevrolet kia hyundai volvo volkswagen
Will this perform any differently than if I had entered each brand name as a separate keyword? Could there possibly be an advantage to doing this? Would it prevent the various keywords from competing with one another? For example, suppose two of those brand names are considered to be related to the search term "used cars". If I listed them all as separate broad-matched keywords, they might bid against each other for that search term, but by putting them all in one keyword, I might be able to prevent that.
Question from
DBlum
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AdWords
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Ad Position & Performance
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