Depending on niche, project type, advertising budget, personal experience and long term goals, people use very different SEO strategies. It would be interesting to hear what people say about their preferences here.
When you start promoting a new web site in order to get traffic, what is your marketing strategy and primery focus?
1. PPC.
2. PPC + SEO.
3. Banner ads
4. Never invest anything. Try to make free SEO (forums, blogs, social media posting, articles, etc.)
5. Buy or exchange links.
6. Content and on-page SEO.
7. Build satelite micro-sites.
8. Automated link building software.
9. A little bit of everything.