Building organic links to your site is the process of generating 1-way links to your website from another website. This is not the only SEO strategy that you should employ to get your site to the top of the search engine rankings, but it certainly is the most effective. An alternative to 1-way back links are 2-way backlinks (also known as reciprocal linking or link exchanges). Reciprocal linking has become less and less effective as an SEO technique in recent years. This article will outline some tips and strategies to generate quality 1-way back links to your site.
To generate 1-way links, you must generate what is known as link bait. Link bait is content that will attract a lot of links. Here are a few facts about link bait.
Most successful link bait is in the form of a list (i.e. a top 10 list, etc.).
Successful link bait often includes images.
Successful link bait is easy to scan.
This kind of link building begins with something provocative and interesting.
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If you look at Digg.com (which often shows what can be classified as link bait), most of the front page links to content that is funny or at least ironic. Humour could mean a goldmine of 1-way links to your site.
In addition to humour, making your visitors angry can also attract links. Be careful not to make them too angry so that they never visit your site again. You should make them just angry enough to tell others about your content (through a link). This is a risky approach.
The most effective strategy, however, is to write content that offers some great information or general value. Do not just write content for the sake of writing content.
To generate 1-way links, you must generate what is known as link bait. Link bait is content that will attract a lot of links. Here are a few facts about link bait.
Most successful link bait is in the form of a list (i.e. a top 10 list, etc.).
Successful link bait often includes images.
Successful link bait is easy to scan.
This kind of link building begins with something provocative and interesting.
Related Coverage
4 Free Ways to Get Your Website Noticed
5 Ways to Get More Visitors to Your Website
The Single Best Way to Get Visitors to Your Website
5 Little Known Ways to Get More Traffic to Your Website (Guaranteed!)
If you look at Digg.com (which often shows what can be classified as link bait), most of the front page links to content that is funny or at least ironic. Humour could mean a goldmine of 1-way links to your site.
In addition to humour, making your visitors angry can also attract links. Be careful not to make them too angry so that they never visit your site again. You should make them just angry enough to tell others about your content (through a link). This is a risky approach.
The most effective strategy, however, is to write content that offers some great information or general value. Do not just write content for the sake of writing content.
Keep the visitor in mind and ask yourself if your content is really useful. Useful content will be much more likely to attract links.
Website also love to link to image and video content. Sometimes an image or video can accompany textual content, or it could be the content itself. This is a very effective way of generating links, however, this strategy is usually the most time consuming as well.